People remember a brand for their logo. Thus, designing a logo is as important as any process in a business. The logo should be eye-catching and mean something to the brand’s identity. Interestingly, a brand’s image and value also depend on the logo’s font. Yes, it may be hard to believe, but selecting the logo font is as important as deciding on the colour and pattern of the business logo.
A person may own a business but has no expertise in designing logos. This is where logo designers step in. By understanding what the business is trying to convey, their products and services, logo designers brainstorm on colours, shapes and best fonts for logos.
Logos are a simple element of a brand, but designing them is a whole new game. You need to think of the style, font and colours that align with the brand and your vision. Logos reflect how someone envisions their brand. So, to become a pro logo designer, you can indulge in a Logo Design Full Course. From the course, you can learn about the different components that you require to become a professional.
This blog will explore the different fonts for logo design.
Top 9 Fonts for Brand Logos
There are various fonts to choose from for a brand or a business. But only a few stand out in terms of timelessness and readability. Here are the best fonts for the logo.
1. Garamond
A serif font, which has an elegant style. Its name, after 16th-century French engraver Claude Garamond, reflects the font’s timeless quality. Garamond font has an old-world texture and its delicate lines make it a good choice for many brands. Since historical elements hold sheer sophistication, so is the font. From bold and italic to semi-bold, this font has an array of possibilities for designing a logo.
2. Baskerville
An 18th-century serif font is Baskerville. The easy readability and refined letterforms make Baskerville one of the best fonts for logo designs. Logo designers use this font to create logos for businesses to communicate a sense of sophistication and tradition. The font is versatile and is a great pick for logo design for brands.
3. Bodoni
The contrast of this font is quite high, featuring sharp lines and contrasting strokes in thick and thin. Bodoni is a unique font that exudes sophistication and elegance – something brands would relate to. Be it in the fashion industry or luxury brands, this font does not disappoint. Bodoni has a touch of refinement and glamour which logo designers use for creating aesthetically pleasing logos for brands.
4. Helvetica
Max Miedinger and Eduard Hoffmann created the popular Helvetica font style in 1957. Since then, it has become a famous font for logos across the world. The font has a contemporary and clean look and that’s why most modern brand logos have this font style. The lines are easy and clutter-free, making it a favourite font choice for logo designers. Featuring simple lines, Helvetica has high readability and is easily recognisable.
5. Didot
The Didot family is a French group of publishers, typefounders, and printers. Their name inspired the creation of the Didot font, which is now widely used in logo design. Didot’s letterforms are tall, with delicate serifs and thin lines. As a timeless font, it is often used to create brand logos for high-end fashion and luxury businesses.
6. Lato
Lato is a cool and easy font style which exudes modernity. Lato has an approachable appearance and logo designers often like to experiment with this font. The letterforms of Lato are legible and well-balanced. This makes it suitable for designing various logos for different businesses and brands. Łukasz Dziedzic designed this font which became popular for its clean lines and simple strokes.
7. Futura
With a geometric look, Futura is a modern Sans-Serif font ideal for a wide range of industry logos. The font has bold shapes and clean lines which logo designers can incorporate in branding design for tech startups and modern companies. Since the font is fresh and has distinct patterns, it offers a sense of progress and innovation.
8. Baltica
Baltica font is an elegant Sans-Serif, which goes well with contemporary businesses and brands. The rounded shapes of this font give it a nice and unique touch. Logo designers can use Baltica to create eye-catching logos that also have a sense of unique personality.
9. Lobster
Pablo Impallari designed the font, Lobster. It is a beautiful font which exudes creativity. Logo designers often use this font to create logos for brands that are creative in spirit. The font has a nice cursive-like flowing letterform giving a sense of handwritten style and adding a personal touch.
Why Choose a Logo Design Full Course at Moople Academy?
Moople Academy is an Indian institute for multimedia education. Aspiring animators and digital marketing professionals can sign up for various certification courses with us. Why? Because at Moople we provide:
State-of-the-Art Infrastructure: To study multimedia professionally, the institute should have the required infrastructure. From AV rooms to production studios, we have everything you need.
Myriad of Certificate Courses: At Moople Academy, you can opt for different certificate courses to advance your career in relevant fields. Be it Digital Marketing or Graphic Design, there are various courses you can sign up for.
Job Opportunities: Pursuing a course from us will help you get hired by top companies like Edit FX Studios, Gener8, Picture Post, and more.
Conclusion
Font styles are an important factor in designing a logo. It is essential to pick the right size and style to create a logo for a brand. Every font has unique characteristics, just like a business. As a logo designer, you must understand which font can serve the purpose of a specific brand and design the logo accordingly.
FAQs
Q1. Which fonts have a clear appearance?
Fonts like Baltica, Lato and Futura have a clear appearance.
Q2. Which font can be used for luxury brands’ logos?
Bodoni and Didot fonts are the perfect choice for luxury brand logos.
Q3. How can I choose a font style to design a logo?
To choose a font style for designing logos, you need to consider its size, readability and style.
Q4. How can I become a logo designer?
If you want to be a logo designer, consider signing up for branding design or logo design courses.